ERICA BUSSELL - Director of Sales
Erica Bussell is a marketing and promotions enthusiast with roots in event planning, radio promotions, and media sales. Erica holds a Bachelor of Arts in Literature from the University of Missouri – Columbia. Following graduation from University of Missouri, her first experience in the media and advertising field was as a Promotions Coordinator and event planner for CBS Radio in St. Louis. There, she managed and executed a variety of charity events, contests, and festivals including the the city’s annual Uncorked Wine and Music Festival with upwards of 30,000 attendees. In Nashville, a successful dive into the intense world of radio sales with Midwest Communications, Mix 92.9 and 96.3 JACKfm, only heightened her competitive edge and broadened her always creative and tailored approach. Erica has served as the Director of Sales and Marketing for Blackbird Media since its inception in 2015. In her role, she dedicates time and attention to a growing portfolio of over 100 clients, while developing innovative sales opportunities and partnerships for Blackbird Media’s out-of-home portfolio.